Being a leading animal protein processed food supplier in China frozen food industry, Dachan Food owns the excellent distribution network and the operation system of supply chain. According the marketing promotion, Dachan constantly innovates to satisfy the customers’ changing demand.
The Dachan Food’s distribution network has spread all over China, and has built the dealer operation system in over 260 prefecture level cities in the country over the past decades. There are more than 1,000 authorized dealers which cover over 89% of cities. Through the powerful and stable retail network, Dachan Food transports the products to the end users in all channels that includes a variety of the group meal of enterprises, government units, and schools, caterers, casual dining chains, amusement parks, convenience stores, supermarkets, and bakeries. In the C-end market, Dachan Food relies on major e-commerce platforms, new retail member stores, and new media live streaming sales scenarios to achieve integrated development online and offline, and comprehensively enhance brand influence.
Dachan set up the VIP club for its dealers in 2020. By holding the interactive activities such as industry salon, culture-oriented travel, and birthday surprise, the club help the dealers develop with the core forms of gold grown summit meetings, increment rewards, and membership privilege. Through the membership point platform which can encourage the member to boost sales, Dachan Food’s membership dealers have increased from 252 to 396 until the fourth quarter in 2022. Dachan will develop more kinds of activities that can stimulate its membership dealers to increase sales.
With the development trend of the emerging industry of Prefabricated Vegetable Industry, in order to meet different consumer needs, Dachan Food has deeply cultivated in the field of prefabricated dishes, vigorously developed services for central kitchens and group meal enterprises, expanded the supply of prefabricated dishes, and continued to strengthen channels and market development.
Dachan Food has insisted on “customer satisfaction first”, has worked on offering individually tailored service, and has supported product development for its clients. With excellent service and the ability of product innovation, Dachan Food continuously and deeply cooperates with many domestic famous chain restaurant customers, and jointly develops new products.
